How to slim your brand portfolio wisely

The world’s largest consumer products companies such as Unilever and Procter & Gamble have recently announced shedding up to hundreds of brands, keeping only the strongest alive to make more profit. But when it comes to brand portfolio, is less really more? While most companies are convinced these big clean-ups result into increased firm value, … Continue reading How to slim your brand portfolio wisely

Once Made in Rotterdam: Netam electric vehicles

Now and then Rotterdam Week will focus on historic innovative industries in the greater Rotterdam region. In a first of this series, we take a look at the Netam-L-Car. During the German occupation of the city, in 1941, the Netam company (aka NV Nederlandsche Tank-Apparaten en Machinefabriek “Netam”) developed a number of electrically propelled vehicles … Continue reading Once Made in Rotterdam: Netam electric vehicles

Wearable technology is coming and it is connected

By Leo Beerden GADGET REPUBLIC Gadgets are gadgets because they are novelties, nice-to-haves, but essentially superfluous. Oh, really? They used to be anyway. But that was before we started carrying them around and trust them with our precious data. So what will happen once we’ll start wearing our gadgets while connecting them? Connected wearables will … Continue reading Wearable technology is coming and it is connected